It’s Time to Turn Drinking Culture on It’s Head – By Jeanne Foot

    Alcohol is often looked at as the magic elixir of life that will promise to deliver the good times, your dream love and is the ultimate necessity for having fun. Billions of dollars are spent in the advertising industry to embed into your unconscious mind that you truly need this substance for your life to work for you. This message is further supported by governments in their support of massive advertising campaigns by the alcohol companies. So much so, as to take the prime spot at Super Bowl advertising. In the USA alcohol is a 223 billion-dollar (US) industry according to Statista 2016 statistics. Excessive use of Alcohol cost the US a ¼ of a trillion dollars in lost productivity and healthcare in 2010 alone and is responsible for killing 88,000 people per year in the US as of 2016. This was the same message with the tobacco industry, supported… Continue reading